PURE Design
This project with Pure Design was all about capturing a home that feels like summer — warm air, soft light, and thoughtful details that quietly invite you in.
From the yellow cabinetry glowing in the morning sun to the clay-toned pantry arch, everything in this home was designed to feel light, fresh, and full of personality.
Our visual approach mirrored that feeling — a soft, cinematic lens to reflect the natural textures, curated moments, and the relaxed elegance of the space.
We created:
— A horizontal cinematic video for the website and presentations
— A vertical reel for social media
— A short teaser video to support campaign storytelling and quick engagement
This is storytelling designed to reflect Pure’s philosophy — creating environments that are deeply personal, inspired, and imaginative.
Cinematic Horizontal Video
A 90–120 second horizontal video created to capture the feeling of the space — from thoughtful design elements and natural textures to the soft light and relaxed atmosphere. Used for website presentation, social media, and brand storytelling.
Instagram & TikTok Reels
hree vertical short-form videos, each crafted with a distinct visual focus to highlight different moments of the home — from warm kitchen details to playful color palettes — designed to engage and inspire on social media.
Motion Stills for Social Media
A set of slow, atmospheric 10-second video clips — crafted as cinematic stills to highlight subtle design details and quiet moments. Ideal for use as supporting content across social media, web, or brand storytelling.